• Own the end-to-end portfolio architecture across Protexin Pet, Veterinary, and Professional, ensuring clear differentiation and preventing cannibalisation across all need states.
• Define and maintain the master Good/Better/Best framework, including consumer need-state positioning and progression triggers between tiers.
• Govern brand positioning across New Product Development (NPD) and Existing Product Development (EPD), including naming, packaging, claims, and launch briefs.
• Define and enforce the claims framework per brand tier in partnership with Technical Veterinary teams.
• Own the consumer progression strategy across tiers, including content and messaging that drive movement from Pet to Veterinary to Professional via veterinary recommendation.
• Ensure all launches reinforce the portfolio architecture and brand hierarchy.

• Own global brand positioning, messaging hierarchy, tone of voice, and visual identity across consumer Protexin brands.
• Define and maintain brand guidelines and creative standards across all markets and channels.
• Lead campaign development from briefing through global toolkit delivery, including agency management and creative approval.
• Oversee packaging and claims development with Technical Veterinary and Animal Project teams.

• Build and own the content calendar across Protexin Pet and Veterinary with brand managers
• Own the global content calendar across all six need states, ensuring alignment across Social, Paid Media, SEO, Digital Shelf, and Artwork functions.
• Ensure content drives both brand equity and commercial conversion in partnership with eCommerce leadership.

• Own strategic direction and partner with digital team to approve PDP copy, A+ Content, and brand imagery across platforms and markets.
• Ensure digital shelf execution builds both brand trust and commercial performance.
• Lead briefing for organic social and influencer content across Pet and Veterinary brands.
• Partner with Media on audience strategy and campaign asset requirements.
• Define creative briefs for Artwork teams across packaging, campaigns, and market toolkits.
• Brief the Animal brand experience on the DTC site consumer journey, subscription messaging, retention content for the vet-gated DTC model

• Operate within a shared Marketing & eCommerce ecosystem spanning Animal and Human Health brands.
• Align with Senior Marketing Manager Human Health, and Senior Brand Manager to manage shared resources across content, social, and artwork capacity
• Ensure clear audience separation between Human and Animal brands across shared channels.
• Contribute to shopper marketing and activation briefs.

• Build and maintain the global brand toolkit, including campaign templates, content libraries, brand guidelines, and market-specific claims matrices.
• Enable Stage 1 European markets (Italy, Germany, Spain) through fully compliant, localised toolkits.
• Define localisation requirements and oversee adaptation via Artwork teams.
• Review and approve local market executions prior to launch.
• Partner on EU regulatory claims framework to ensure market readiness.

• Proven experience in brand strategy and content leadership within multi-market or multi-brand organisations.
• Strong capability in governing brand architecture, positioning, and creative standards.
• Experience managing end-to-end NPD/EPD brand input (naming, claims, packaging, launch assets).
• Expertise in briefing and managing agencies and specialist execution teams.
• Strong creative judgement with ability to independently evaluate and approve work.
• Experience across consumer and professional channels.
• Background in Direct-to-Consumer (DTC) models, ideally including subscription, retention, or gated ecosystems.
• Experience working in complex, shared-resource environments.

• Strong stakeholder management and cross-functional collaboration skills.
• High analytical and problem-solving capability.
• Ability to manage multiple priorities in a fast-paced global environment.
• Confident, structured decision-maker with ability to challenge constructively.
• Resilient and adaptable in complex organisational settings.

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