California Territory Sales Manager

About us
At Solugen Global, innovation drives what we do. We’ve developed a proprietary technology that transforms agricultural waste into a clear, liquid organic nitrogen fertilizer. With our OMRI and CDFA-certified product, organic growers can compete with conventional yields and quality while building healthier soils.

Position Summary
Reporting to the Chief Commercial Officer, you will be responsible for making our products the go to choice for organic growers across California. With the support of our agronomy team, you will translate your understanding of the market into a focused territory strategy, build trusted relationships with growers and dealers, and help them use our products to meet their agronomic and commercial goals. You will generate sales while building the partnerships and market knowledge for Solugen Global to grow sustainably across California.

What you’ll do

• Build and execute the California territory strategy
• Identify the growers, crops and distribution partners with the strongest potential.
• With the support of the Chief Commercial Officer establish clear territory priorities and translate them into a focused sales plan.
• Maintain a clear view of your pipeline, forecasts and territory performance.
• Continuously refine your approach based on market feedback, field experience and sales results.
• Provide clear recommendations on where and how Solugen Global can grow demand across California.
• Turn opportunities into sustainable sales growth
• Develop new customer relationships and build a qualified sales pipeline.
• Create win-win-win partnerships for growers, distribution partners and Solugen Global.
• Lead commercial discussions and negotiations that support long-term customer growth.
• Work with our logistics team to ensure customers have access to our product when they need it.
• Earn grower trust and drive product adoption
• Understand each grower’s fertility program, operational realities and commercial objectives.
• Work with our agronomy team to determine how Solugen Global’s products can best support growers’ goals.
• Design and support product demonstrations and field trials that generate credible, relevant results.
• Stay close to customers through early adoption, respond quickly to challenges and help them get the expected value from our products.
• Turn successful results into lasting customer relationships, repeat business and broader adoption.
• Develop the relationships that shape the market
• Build relationships with dealers, crop advisors, growers and other agricultural influencers across the territory.
• Educate stakeholders on the role organic liquid nitrogen fertilizer can play in grower fertility programs.
• Represent Solugen Global at trade shows, field days and grower meetings.
• Bring market and product insights back to our leadership, agronomy, product and marketing teams.

Who you are

• You have 5+ years of agricultural sales or market development experience in California.
• You have a strong understanding of California’s agricultural landscape, including its key crops, growing regions, distribution networks and purchasing dynamics.
• You have an established network of growers, dealers and agricultural stakeholders across the state.
• You know how to turn market knowledge and relationships into a focused sales strategy, a qualified pipeline and sustainable revenue growth.
• You have a valid driver’s licence and are comfortable travelling regularly throughout California, approximately 50–75% of your time.
• You want to help build the California market for a growing and innovative company.
• Spanish speaking is an asset.

What’s in it for you?

• Base salary of USD $90,000–$130,000, with an OTE of USD $110,000–$165,000, based on experience.
• Vehicle and expense allowance.
• Access to major medical, dental, vision and retirement plans.
• The flexibility to work from anywhere in California.
• A flexible 40-hour workweek, with control over your travel dates and schedule.
• The opportunity to build the territory in a way that works for you.

Working at Solugen Global

• We work in agriculture, side by side with the growers and partners who grow what we eat. They’re practical, no-nonsense people who place a high value on trust and reliability, and they’re the people you’ll work with every day.
• Our team spans from Saint-Patrice-de-Beaurivage, Québec, to the California coast. We’re a growing company that combines the energy and customer focus of our American markets with a grounded, people-first way of doing things.