Role Title: Dairy Sales Representative (Ontario or Alberta)/ Territory Manager (Nova Scotia)
Location: Ontario or Nova Scotia or Alberta (Territory-Based)
Reports To: Regional Sales Manager
Travel: Regular travel throughout assigned territory required

The Dairy Sales Representative / Territory Manager is responsible for driving sales growth, strengthening customer relationships, and delivering nutritional and business solutions to dairy producers across an assigned territory. This individual acts as a trusted advisor to farmers, leveraging technical expertise, consultative selling skills, and market knowledge to improve herd performance, profitability, and customer satisfaction while supporting Nutreco's purpose of Feeding the Future.

Key Responsibilities

• Manage and grow an established portfolio of dairy accounts within the assigned territory.
• Develop and execute territory business plans to achieve sales, volume, margin, and profitability targets.
• Identify and secure new business opportunities with dairy producers and industry stakeholders.
• Build long-term relationships with farmers by understanding their operational goals and challenges.
• Provide nutritional, feeding, herd management, and production recommendations that support customer success.
• Conduct farm visits, business reviews, and performance evaluations with customers.
• Collaborate with Technical Specialists, Nutritionists, and Sales Management to develop customer solutions.
• Present products, programs, and value-added services to customers and prospects.
• Monitor industry trends, market conditions, competitive activity, and customer needs.
• Maintain accurate customer records, sales forecasts, and pipeline activity within CRM systems.
• Participate in industry events, trade shows, producer meetings, and local agricultural associations.
• Support implementation of new products, feeding programs, and on-farm initiatives.

Key Deliverables

• Achieve territory revenue, volume, and margin objectives.
• Retain and expand existing customer relationships.
• Increase market share within the assigned territory.
• Generate new customer acquisitions annually.
• Develop strategic account plans for priority producers.
• Provide measurable customer value through nutritional and management recommendations.

Required Experience

• 3+ years of dairy industry experience in sales, nutrition, herd management, farm management, or related agricultural roles.
• Proven ability to build customer relationships and influence purchasing decisions.
• Experience working directly with dairy producers and understanding their business operations.
• Demonstrated success meeting sales goals, business targets, or performance metrics.

Preferred Experience

• Feed, animal nutrition, dairy genetics, animal health, or agricultural sales experience.
• Previous territory management experience.
• Technical dairy nutrition knowledge.
• Experience using CRM and sales planning tools.
• Existing network within the dairy industry.

Technical Knowledge

• Dairy nutrition and feeding programs.
• Dairy farm economics and producer profitability drivers.
• Herd management principles.
• Animal performance metrics and production records.
• Dairy industry trends and market dynamics.
• Consultative and solution-based selling techniques.

Skills & Competencies

Customer Focus

• Builds trusted advisor relationships with dairy producers.
• Understands customer challenges and develops value-driven solutions.

Business Development

• Identifies growth opportunities and converts prospects into customers.
• Strong prospecting and territory expansion capabilities.

Communication & Influence

• Excellent verbal and written communication skills.
• Comfortable presenting technical and commercial information to customers.

Relationship Management

• Builds strong internal and external partnerships.
• Collaborates effectively with technical and commercial teams.

Planning & Organization

• Prioritizes activities effectively across a large geographic territory.
• Maintains disciplined territory management practices.

Self-Leadership

• Highly motivated and able to work independently.
• Strong accountability and ownership mindset.

Education

• Degree or Diploma in Agriculture, Animal Science, Dairy Science, Agribusiness, Nutrition, or a related field preferred.
• Equivalent dairy industry experience will also be considered.

Working Environment

• Home-based within assigned territory.
• Frequent travel to farms and customer locations.
• Combination of independent field work, customer meetings, and virtual collaboration.
• Flexible schedule with occasional evening or weekend industry events.

Ideal Candidate Profile

The ideal candidate is a relationship-focused sales professional with a strong dairy background who enjoys spending time on farms, helping producers improve performance, and growing a territory. They combine commercial acumen with technical credibility and can confidently engage dairy producers on both business and nutritional topics. Success in this role comes from building trust, creating value for customers, and consistently delivering sales growth.

If you have dairy experience and are interested in joining our team, APPLY NOW! 

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