Requisition ID: 45192

Job Description

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.

 
About the role.
The Manager, Integrated Marketing Communications (IMC), Foodservice/QSR is responsible for developing and executing integrated marketing communications strategies that support business growth, strengthen brand equity, and drive customer engagement across the Foodservice and Quick Service Restaurant (QSR) channels. This role partners closely with Brand Marketing, Product Marketing, Sales, Insights, Customer Marketing, and agency partners to translate business objectives into impactful communication programs that deliver measurable results. The position combines strategic thinking, customer understanding, and hands-on execution to ensure marketing initiatives are aligned with business priorities and market opportunities.
 

What you’ll be doing.

• Lead the planning, development, and execution of integrated marketing communications programs that support brand and business growth objectives.
• Develop communication strategies and activation plans that strengthen brand awareness, relevance, and preference within Foodservice and QSR channels.
• Partner cross-functionally with Brand Marketing, Product Marketing, Sales, Insights, Customer Marketing, and external agencies to deliver integrated campaigns and communication initiatives.
• Support new product launches and platform initiatives by creating customer-focused communication plans and activation toolkits.
• Translate business priorities into effective messaging strategies and integrated marketing programs.
• Manage project timelines, agency relationships, and key deliverables to ensure successful execution.
• Leverage consumer, customer, and marketplace insights to inform communication strategies and optimize program performance.
• Measure campaign effectiveness and apply learnings to improve future marketing initiatives.
• Manage program budgets and resources while ensuring initiatives are delivered on time, within budget, and at a high standard of quality.
• Stay informed on emerging marketing trends, communication channels, and customer behaviors while recommending innovative approaches and process improvements.

 
What you’ll need to be successful.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5-7 years of experience in Integrated Marketing Communications, Brand Marketing, Customer Marketing, Marketing, or a related discipline.
• Demonstrated experience developing and executing integrated marketing communication programs.
• Strong understanding of brand building, communications planning, and customer engagement strategies.
• Experience collaborating with cross-functional teams and managing external agency partners.
• Excellent project management, organizational, and prioritization skills.
• Strong written, verbal, and presentation communication capabilities.
• Proven ability to connect business objectives and brand strategy with effective execution.
• Strong analytical skills with the ability to leverage insights and performance data to support decision-making.
• Ability to manage multiple priorities and thrive in a fast-paced environment.
• Preferred experience within Foodservice, QSR, Consumer Packaged Goods (CPG), or related industries.
• Experience managing marketing budgets, agency relationships, and performance measurement initiatives is preferred.

 
About the team.
The Manager, IMC, Foodservice/QSR is part of the North America Marketing organization and works closely with both the NA Marketing and Global Snacking Marketing teams. This role collaborates daily with Brand Marketing, Sales, Product Marketing, Customer Marketing, Insights, and external agency partners to deliver integrated marketing programs that support commercial growth and customer engagement across key channels.
 

About McCain.

• Click Here to learn more about McCain and how we provide opportunities to make an impact that matters.

 
Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
 

AI & Digital Capabilities.
At McCain, AI and digital capabilities are part of how we work and innovate. We value curiosity toward emerging technologies and the thoughtful, responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture.

The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.
Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person—it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
 

Compensation Package: $97,500.00 - $130,000.00 . USD annually + Bonus eligibility

The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.