Requisition ID: 44253

Job Description

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.

 
About the role.
Reporting directly to the Director of Retail Sales, the Customer Development Manager (CDM) is responsible for driving growth, profitability, and strategic partnerships across key retail accounts. This role manages the full McCain retail product portfolio and focuses on developing customer-specific strategies, delivering sustainable revenue growth, and building strong relationships with key decision-makers. The ideal candidate combines strategic thinking, commercial acumen, and analytical expertise to drive business performance and maximize return on investment.
 
 
What you’ll be doing.

• Develop and execute strategic account plans to drive sales growth, revenue, and profitability.
• Manage the full product portfolio while collaborating cross-functionally with Marketing, Finance, Supply Chain, and Operations to align customer strategies and execution plans.
• Own trade spend and promotional budgets end-to-end, from investment planning through post-event evaluation to maximize ROI and ensure financial accountability.
• Lead the development and execution of annual Joint Business Plans with divisional Directors and Merchandising teams to align on mutual growth targets and GTM strategies.
• Build and maintain strong relationships with buyers, category managers, and senior customer stakeholders.
• Identify growth opportunities and implement initiatives that drive incremental sales, market share, and customer value.
• Deliver compelling customer presentations supported by category insights, market trends, and business analytics.
• Partner with Supply Chain and Operations to ensure accurate forecasting and demand planning.
• Monitor key business performance metrics and provide data-driven recommendations to improve results.
• Lead customer business reviews, top-to-top meetings, negotiations, promotional planning, and product launch execution.

 
What you’ll need to be successful.

• University or College degree in Business, Finance, Business Administration, or a related field.
• Minimum of 5 years of CPG sales experience with a proven track record managing National or Key Accounts.
• Experience working with major retail customers; Loblaw and/or Shoppers Drug Mart experience is considered an asset.
• Strong understanding of trade marketing, category management, and retail analytics.
• Experience utilizing syndicated and customer data sources such as Nielsen, LDIA, IRI, and POS data.
• Demonstrated success in sales planning, customer negotiations, and revenue growth initiatives.
• Strong financial acumen with experience managing trade spend and promotional investments.
• Strategic mindset with excellent analytical and problem-solving capabilities.
• Exceptional communication, presentation, and relationship management skills.
• Ability to influence stakeholders and collaborate effectively across multiple functions.
• Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
• Proven ability to thrive in a fast-paced, detail-oriented environment.

 
About the team.
The Customer Development Manager is part of the Retail Sales organization and reports directly to the Director of Retail Sales. This role works closely with cross-functional partners across Marketing, Finance, Supply Chain, Operations, and Sales Strategy to deliver customer growth and business objectives. The team focuses on building strong retail partnerships, driving category growth, and executing strategies that create value for both customers and McCain.

About McCain.

• Click Here to learn more about McCain and how we provide opportunities to make an impact that matters.

Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.

AI & Digital Capabilities.
At McCain, AI and digital capabilities are part of how we work and innovate. We value curiosity toward emerging technologies and the thoughtful, responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture.

The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.
Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person. It helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
 

Compensation Package: $97,500.00 - $130,000.00 . CAD annually + Bonus Eligibility 

The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.