Requisition ID: 45196

Job Description

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.

 
About the role.
The Brand Manager, Key Accounts / SMG & C-Store is a key member of the North America Potato Marketing Team, responsible for supporting the development and execution of annual and mid-range portfolio and marketing strategies for McCain’s key foodservice brand portfolios. This role partners closely with the QSR Portfolio Manager and cross-functional teams to drive customer demand, identify growth opportunities, lead innovation initiatives, and deliver profitable sales and market share growth. The successful candidate combines strong commercial marketing expertise, strategic thinking, and executional excellence to help grow and transform the business within the chain foodservice segment.
 
What you’ll be doing.

• Support the execution of long-range portfolio and marketing strategies for the chain foodservice business, leveraging consumer insights, category trends, competitive intelligence, and market analysis.
• Partner with Insights, Innovation, and Go-to-Market teams to identify and champion growth opportunities and develop compelling customer propositions.
• Act as the voice of the customer and consumer, influencing cross-functional teams to advance innovation and base business growth initiatives.
• Support the annual operating planning process, including innovation planning, commercial objectives, and marketing investment allocation.
• Develop and execute portfolio strategies that create clear market positioning and drive sustainable growth.
• Lead commercialization of innovation initiatives, including co-creation projects and share-gain opportunities with customers.
• Track portfolio performance and strategic initiatives, making recommendations and adjustments to achieve business objectives.
• Contribute to monthly Integrated Business Planning (IBP) processes, helping align demand, supply, portfolio mix, and growth priorities.
• Analyze portfolio, category, and SKU performance to identify opportunities to improve profitability, customer value, and business results.
• Conduct ongoing portfolio reviews and lifecycle management activities to ensure portfolio health, efficiency, and competitiveness in the marketplace.

 
What you’ll need to be successful.

• Bachelor’s degree in Marketing, Business Administration, or a related field required; MBA preferred.
• Minimum 5 years of Brand Management or Marketing experience with P&L ownership within the food Consumer Packaged Goods (CPG) industry.
• Previous experience managing a P&L and delivering profitable business growth.
• Knowledge of foodservice marketing principles, concepts, strategies, and techniques.
• Strong commercial acumen with the ability to translate financial and business data into actionable insights.
• Experience utilizing consumer research, syndicated data, and market intelligence to develop insight-led strategies.
• Demonstrated ability to develop portfolio, brand, and category growth strategies.
• Strong project management skills, including experience managing multiple complex initiatives simultaneously.
• Experience working within Stage-Gate innovation and commercialization processes.
• Proven ability to influence cross-functional stakeholders and build collaborative relationships internally and externally.
• Advanced analytical, organizational, communication, and presentation skills.
• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Ability to thrive in fast-paced, evolving environments while maintaining accountability and delivering results.

 
About the team.
This role is part of the North America Potato Marketing Team and supports the Key Accounts, Small-Medium Growth (SMG), and Convenience Store (C-Store) business. The position works closely with the QSR Portfolio Manager and collaborates across Sales, Innovation, Insights, Go-to-Market, Marketing Operations, Supply Chain, and other cross-functional teams. Success in this role requires strong partnership, stakeholder influence, and a customer-centric approach to driving growth across the foodservice portfolio.

About McCain.

• Click Here to learn more about McCain and how we provide opportunities to make an impact that matters.

Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.

AI & Digital Capabilities.
At McCain, AI and digital capabilities are part of how we work and innovate. We value curiosity toward emerging technologies and the thoughtful, responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture.

The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.
Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person—it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
 

Compensation Package: $97,500.00 - $130,000.00 . USD annually + Bonus eligibility

The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.