Requisition ID: 44390

Job Description

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.

 
 
About the role.
The Associate Brand Manager, US Retail Potato Brand & Private Label, is a critical member of the North America Marketing Team and plays a key role in driving the growth and transformation of the U.S. retail potato category. Reporting to the Senior Brand Manager, this position owns the Private Label portfolio while supporting the Branded portfolio in partnership with the Brand Manager. The role is responsible for delivering all aspects of the marketing mix to drive consumer demand, profitable growth, and market share gains through strong cross-functional collaboration and consumer-focused strategies.
 

What you’ll be doing.

• Support portfolio, brand, and private label strategies, ensuring clear and differentiated positioning across the portfolio.
• Partner closely with Insights, Innovation, and Go-to-Market teams to identify growth opportunities and translate consumer and market insights into actionable business strategies.
• Support Sales and Go-to-Market teams in identifying customer opportunities, commercializing products, delivering customer solutions, and supporting successful customer bids.
• Play a key role in the Annual Operating Cycle (AOC) planning process, helping drive innovation, base business growth initiatives, and category expansion opportunities.
• Monitor, analyze, and report portfolio and category performance, identifying opportunities to improve customer, commercial, and category results.
• Own U.S. Retail budget management, including forecasting, monthly tracking, reconciliation, and reporting to Finance and Marketing leadership.
• Support innovation strategy execution, including line extensions, renovations, and commercialization activities.
• Contribute to portfolio architecture, pricing, and positioning strategies to maximize growth and profitability.
• Partner with Media and Shopper Marketing teams to support customer marketing programs, social campaigns, and consumer communications.
• Lead and influence cross-functional teams to successfully deliver business objectives, strategic initiatives, and brand growth plans.

What you’ll need to be successful.

• Bachelor’s degree in Marketing, Business Administration, or a related field required; MBA preferred.
• Minimum of 3 years of Marketing or Brand Management experience with P&L ownership within the Consumer Packaged Goods (CPG) food industry.
• Experience developing marketing strategies and executing brand, category, or portfolio growth initiatives.
• Strong commercial acumen with experience managing business performance, financial results, and portfolio profitability.
• Experience deriving insights from primary consumer research, syndicated data, and market intelligence.
• Demonstrated ability to translate consumer and business insights into actionable strategies and growth plans.
• Proven success leading and influencing cross-functional teams and building strong stakeholder relationships.
• Knowledge of retail marketing principles, portfolio management, and product commercialization processes.
• Strong analytical, project management, and organizational skills with the ability to manage multiple priorities simultaneously.
• Proficiency with Microsoft Excel, PowerPoint, and Word.
• Excellent verbal and written communication skills.
• Experience working in fast-paced, evolving environments with a high degree of accountability and ownership.

About the team.
The Associate Brand Manager is part of the North America Marketing Team and reports to the Senior Brand Manager. This role partners closely with Sales, Insights, Innovation, Go-to-Market, Media, Shopper Marketing, Finance, Supply Chain, and R&D teams to drive growth across the U.S. Retail Potato portfolio. The position plays an important role in shaping portfolio strategy, delivering innovation, and advancing McCain’s presence in the retail marketplace.
 

About McCain.

• Click Here to learn more about McCain and how we provide opportunities to make an impact that matters.

Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.

AI & Digital Capabilities.
At McCain, AI and digital capabilities are part of how we work and innovate. We value curiosity toward emerging technologies and the thoughtful, responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture.

The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.
Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person. It helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
 

Compensation Package: $81,600.00 - $108,900.00 . USD annually + Bonus eligibility

The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.