Requisition ID: 45202

Job Description

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.

 
About the role.
The Assistant Brand Manager, Integrated Marketing Communications (IMC), Foodservice/QSR supports the development and execution of integrated marketing communication programs that drive business growth, strengthen brand equity, and enhance customer engagement across the Foodservice and Quick Service Restaurant (QSR) channels. This role partners across Marketing, Sales, Insights, Innovation, Culinary, Customer Marketing, Supply Chain, Finance, and agency partners to deliver impactful communication strategies, support innovation launches, and execute customer-focused marketing initiatives that align with business objectives.
 

What you’ll be doing.

• Support the planning, development, and execution of integrated marketing communications programs that drive growth across Foodservice and QSR channels.
• Partner with internal stakeholders and agency teams to develop and execute marketing campaigns, activations, and communication strategies.
• Coordinate creative asset development, customer-facing materials, sales tools, launch toolkits, and communication resources.
• Support communication planning and execution for new product launches, product renovations, specification updates, and portfolio initiatives.
• Assist in the development and implementation of annual marketing plans aligned with business priorities and customer opportunities.
• Manage project timelines, approvals, workflows, and key deliverables to ensure successful execution of marketing programs.
• Collaborate closely with Sales, Customer Marketing, Insights, Culinary, Innovation, Supply Chain, Finance, and agency partners to align business objectives and communication strategies.
• Support digital marketing initiatives, including website content management and search optimization activities.
• Track budgets, purchase orders, invoices, and resource allocation for assigned marketing programs.
• Analyze consumer, customer, competitive, and marketplace insights to support recommendations, optimize campaign effectiveness, and improve future marketing performance.

 
What you’ll need to be successful.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience supporting integrated marketing, brand marketing, customer marketing, communications, or related commercial functions.
• Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Experience collaborating with cross-functional teams and external agency partners.
• Strong written and verbal communication skills with the ability to present information clearly and effectively.
• Analytical mindset with the ability to leverage business, customer, and marketplace insights to support decision-making.
• Experience supporting product launches, marketing activations, and customer-facing initiatives preferred.
• Proficiency with Microsoft Office applications and marketing-related digital tools.
• Strong organizational skills, attention to detail, and executional excellence.
• Curiosity, adaptability, collaboration, and a continuous improvement mindset.

 
About the team.
This role is part of the North America Marketing organization and works closely with the Global Snacking Marketing team to support Foodservice and QSR growth initiatives. The position serves as a key connector across Marketing, Sales, Customer Marketing, Insights, Culinary, Innovation, Supply Chain, Finance, and agency partners, ensuring alignment and effective execution of integrated marketing strategies and customer-focused programs.

 
About McCain.

• Click Here to learn more about McCain and how we provide opportunities to make an impact that matters.

Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.

AI & Digital Capabilities.
At McCain, AI and digital capabilities are part of how we work and innovate. We value curiosity toward emerging technologies and the thoughtful, responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture.

The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.
Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person—it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
 

Compensation Package: $81,600.00 - $108,900.00 . USD annually + Bonus eligibility

The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.