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Bonnie Johnson
September 24, 2026
Media ArticleCanadian Food Focus has entered a new phase of growth with the appointment of Dorothy Long as Executive Director. The announcement formalizes her leadership role and reflects the organization's commitment to helping Canadians better understand food, farming, and agriculture.
Canadian Food Focus was created to address a gap in public understanding of agriculture and food production. The organization provides consumers with reliable, practical, and science-based information about how food is grown and raised across Canada. Through transparency, storytelling, and meaningful engagement, it works to build trust between consumers and the agricultural sector.
Long brings extensive experience to her new position. Having previously served as Managing Director, she played a key role in expanding the organization's reach and influence. During her leadership, Canadian Food Focus strengthened its reputation as a trusted source of information while creating opportunities for Canadians to learn more about agriculture and food production.
One of the organization's major achievements has been the development of a bilingual consumer website that provides accessible information for people across the country. Canadian Food Focus also works closely with experts to create science-based content that answers common questions about food, farming, and agricultural practices.
These efforts help consumers make informed decisions and better understand the work of Canadian farmers and food producers.
The organization has also expanded its educational activities through social media campaigns, farm tours, webinars, and partnerships. These initiatives allow consumers and food professionals to connect directly with agriculture, helping to increase awareness and understanding. By encouraging open conversations and sharing information, Canadian Food Focus continues to promote confidence in Canada's food system.
According to Long, clear communication and trust remain at the center of the organization's mission. She believes consumers are increasingly interested in learning where their food comes from and how it is produced. As questions about nutrition, food production, sustainability, and innovation continue to grow, the need for reliable information has become more important than ever.
“Canadian Food Focus was built to fill an important gap in how the agriculture and food sector engages with the public. From the beginning, the organization has focused on meeting consumers where they are, answering their questions clearly and respectfully, and building trust through transparency, shared values, and stories that connect food to real people and real experiences,” said Dorothy Long, Executive Director of Canadian Food Focus.
She added, “That mission remains essential today, and Canadian Food Focus is increasingly recognized not only by consumers but also in the evolving generative AI environment, where trusted, well-developed content is becoming central to how Canadians access information about food and agriculture.”
Long also noted that the way people access information is changing rapidly. Digital platforms and emerging technologies are creating new opportunities for organizations to reach consumers. As a result, trusted and well-developed content is becoming increasingly valuable.
Canadian Food Focus aims to ensure that accurate agricultural information remains available wherever Canadians seek answers, including through modern digital tools.
Industry leaders have expressed confidence in Long's ability to guide the organization forward. Supporters of the appointment point to her experience, leadership skills, and understanding of public engagement as key strengths. They believe she has helped establish Canadian Food Focus as a respected voice in food literacy and agricultural communication.
The organization continues to see strong audience growth through its articles, videos, educational resources, and outreach programs. Increasing engagement suggests that Canadians are looking for practical and trustworthy information about food and farming.
This interest provides opportunities for the agriculture sector to strengthen connections with consumers and improve public understanding of modern farming practices.
Looking ahead, Canadian Food Focus plans to build on its existing success by expanding partnerships, increasing educational initiatives, and further strengthening public trust. The organization also hopes to increase its visibility as a leading source of consumer-focused agricultural information across Canada.
For students, job seekers, and professionals interested in agriculture, the organization's work highlights the growing importance of communication, education, and public engagement within the industry. Careers related to food literacy, consumer outreach, content development, and agricultural communications are becoming increasingly important as the sector works to connect with a wider audience.
With Dorothy Long leading the organization, Canadian Food Focus is well positioned to continue informing, educating, and engaging Canadians. Its focus on transparency, credibility, and science-based information is expected to support stronger public understanding of food and agriculture while helping build lasting trust between consumers and the agricultural community.
Photo by: Canadian Food Focus
