North America Lawn & Garden CPG Senior Brand Manager

Apply to this position
Job Title: North America Lawn & Garden CPG Senior Brand Manager
Location: Creve Coeur, MO, Midwest United States, USA
Company: Bayer
Industry Sector: Agribusiness
Industry Type: Chemical, Pesticide and Fertilizer
Job Type: Full Time
Salary: Competitive
Job Description:


At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.


North America Lawn & Garden CPG Senior Brand Manager 




The North America Lawn & Garden Commercial Lead manages one of the largest, well-known iconic brands within the Lawn & Garden Category.In this role you will work with both internal and external partners to manage all aspects of the Consumer Roundup Brand including advertising, marketing, product development, market research, financial analysis and  key operational functions. 


The primary responsibilities of this role, North America Roundup Lawn and Garden Commercial Lead, are to: 


  • Manage complex Global Agency Agreement with external business partner Scotts Miracle-Gro;
  • Manage the brand P&L for the North America region to ensure annual profit goals are achieved;
  • Develop and execute brand strategies that deliver above market growth of the Roundup brand;
  • Lead cross-functional team responsible for the development of all new and changing products including product positioning and pricing;
  • Direct and develop market research studies to strengthen consumer insights;
  • Work with external partners to develop all brand advertising and marketing campaigns and manage the legal clearance process;
  • Analyze proposed retailer trade programs against business strategies and growth objectives;
  • Protect and build the Roundup brand equities;
  • Manage external advertising agency;
  • Analyze complex data and prepare financial analysis to develop recommendations;
  • Negotiate and manage licensing and other legal agreements.




Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following:


Required Qualifications:


  • Bachelor’s degree;
  • At least seven years of Consumer Brand Management experience;
  • Strong strategic and analytical skills;
  • Comfortable leading cross-functional teams and making key business decisions with limited information;
  • Project management experience;
  • Excellent communication and presentation skills;
  • Strong business management and financial acumen;
  • Flexible, agile and organized;
  • Ability to drive results with limited supervision and direction;
  • Ability to resolve conflict and display strong negotiation skills.


Preferred Qualifications:


  • M.B.A.


Domestic relocation assistance may be offered for this role.



Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer. 
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. 

IMPORTANT NOTE for POTENTIAL US CANDIDATES: Bayer active employees are required to disclose their vaccination status and if fully vaccinated, provide proof of vaccination status before participating in approved activities for fully vaccinated employees. Bayer defines fully vaccinated in alignment with CDC which is two weeks after completing the two-dose vaccine regimen or two weeks after completing the one-dose regimen. Additionally, if candidates are invited on site as visitors for in person interviews, they must provide proof of being vaccinated and comply with all safety protocols.  
Location: Creve Coeur     
Division: Crop Science    
Reference Code: 495602     
Contact Us
To apply please click on APPLY TO THIS POSITION
Job Post Date: 10/14/21
Want notifications for new jobs like this? Provide your information below to setup an alert.

Grow your career on

Advanced Search See All Jobs
Red Alert

Register for your free account to receive exclusive information and features.

Candidate | Employer