• Own day-to-day management of DTC platforms (Shopify) ensuring accuracy of product, pricing, content and promotions across multiple brand websites.
• Deliver promotional calendar execution across website, email and coordinating with Media managers to execute the overall consumer plan, ensuring consistency with brand guidelines and commercial priorities.
• Collaborate with Supply Chain, Customer Service and Finance to align stock availability, fulfilment, forecasting and promotional activity.
• Manage merchandising, product launches and site content updates to maximise on-site sales performance.
• Partner with the SEO, Media and Brand teams to ensure organic and paid strategies work together to grow qualified traffic and new customer acquisition. Optimise the end-to-end customer journey, from landing page through checkout and post-purchase, to improve conversion, average order value and retention.
• Implement a structured A/B and multivariate testing programme across creatives, audiences, landing pages and on-site experiences, building a documented test-and-learn roadmap.
• Working with Website manager to use behavioural analytics (e.g. GA4, heatmapping, session recording) to identify friction points and prioritise optimisation opportunities.
• Drive growth of the subscription programme, improving subscriber acquisition, reducing churn and increasing subscriber lifetime value.
• Own retention and CRM activity, developing segmented email and lifecycle marketing flows (welcome, replenishment, win-back, loyalty) to maximise repeat purchase rates. Develop and track customer lifetime value (CLV) models, using insight to inform acquisition spend, retention investment and promotional strategy.
• Work cross-functionally with Digital, SEO, Brand, CRM and Commercial teams to ensure the DTC channel supports wider brand and business objectives.

• Strong working knowledge of Shopify, including product, pricing, promotion and content management.
• Hands-on experience with Klaviyo (or similar CRM/email platform) for segmentation, flows and lifecycle marketing.
• Excellent analytical skills to interpret traffic, conversion, retention and sales data, with strong proficiency in GA4 and reporting dashboards.
• Working knowledge of performance marketing platforms (Google Ads, Meta) and digital acquisition metrics (ROAS, CAC, CLV).
• Understanding of CRO principles and structured A/B testing methodologies.
• Ability to work in a team and on own initiative.

• 3-5+ years' experience in eCommerce / DTC roles, ideally with digital-first consumer brands
• Proven track record of delivering sales plans aligned to gross sales, net sales and profit delivery.
• Proven track record of growing direct-to-consumer websites and eCommerce customer bases.
• Hands-on Shopify experience essential; Klaviyo experience strongly preferred.
• Experience running performance marketing campaigns and managing digital budgets, either directly or through agencies.
• Experience with subscription models, retention marketing and CRM programmes beneficial.

• Challenging tasks, short decision-making processes and a high level of personal responsibility in a modern work environment with flexible work time models.
• Room for innovative thinking and growth with the possibility to manage your own career path.
• A company culture which promotes continuous learning and diversity. To assist with this all colleagues can join our Women's and Multicultural Employee Resource Groups, and the ADM Pride Employee Network and the Young Professionals Network. As well as the company wide mentorship programme as mentor or mentee.
• Excellent career opportunities in a world leading nutrition company.
• An attractive remuneration.
• ADM is a company where managers and colleagues are encouraged to discuss and enable the flexibility that is needed to meet the demands of work and life.
• ADM are an advocate of having a workforce who are aware of their mental health. In addition to our network of Mental Health First Aiders, all new starters to the business will be enrolled in 'Mental Health Aware' training within three months of joining the business.

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