• Analyze business performance, customer trends, market dynamics, and consumer insights to support strategic decision-making.
• Develop reports, dashboards, and presentations that communicate actionable business recommendations.
• Assist in preparing customer-facing presentations and marketing materials for commercial meetings.
• Engage directly in, and help prepare for, customer meetings including emerging, disruptive customers in social selling, DTC and Ecommerce channels.
• Support competitive intelligence initiatives, including monitoring industry trends, emerging categories, and consumer behavior.
• Utilize market research and syndicated data sources to identify growth opportunities and support portfolio strategy including emerging digital selling channels.
• Partner with commercial and marketing teams to evaluate campaign effectiveness and business performance metrics.

• Support execution of digital marketing campaigns across web, email, social media, and other digital channels.
• Assist in managing content calendars and coordinating social media activities.
• Identify, evaluate, and help manage relationships with relevant customers/ potential influencers and industry voices to support B2B brand awareness and thought leadership.
• Support audience segmentation and targeting strategies for paid and organic social campaigns aimed at B2B decision-makers.
• Collaborate with internal stakeholders and agency partners to develop and execute digital marketing initiatives.
• Track and analyze digital campaign performance, providing recommendations for optimization.
• Leverage AI-powered tools, including ChatGPT, Claude, and other emerging technologies, to enhance marketing efficiency, content development, research, and productivity.
• Support media project management activities, ensuring campaigns and deliverables remain on schedule and aligned with objectives.

• Coordinate logistics and execution for trade shows, conferences, customer events, and internal marketing initiatives.
• Manage product sample requests and support fulfillment activities.
• Assist with development and execution of marketing collateral, promotional materials, and event assets.
• Track project timelines, budgets, and deliverables while ensuring deadlines are met.
• Coordinate cross-functional communication among marketing, commercial, product management, and external partners.
• Work cross-functionally and with agility within the disruptor commercial team, adapting quickly to the pace and needs of start-up and emerging-customer engagements.

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
• 1-3 years of B2C and/or B2B experience in marketing, digital marketing, business analytics, market research, or related field.
• Strong analytical and problem-solving skills.
• Excellent written, verbal, and presentation skills.
• Proficiency with Microsoft PowerPoint and Excel.
• Strong working knowledge of social media platforms, including hands-on experience with influencer marketing and audience targeting for B2B marketing.
• Familiarity with AI tools such as ChatGPT and Claude.
• Strong organizational skills with the ability to manage multiple projects simultaneously.

• Experience supporting B2C and/or B2B marketing initiatives.
• Familiarity with the start-up ecosystem and experience working with early-stage, high-growth, or disruptor brands.
• Prior involvement running or supporting influencer marketing campaigns, including sourcing, vetting, and managing influencer or brand-ambassador relationships.
• Familiarity with paid social advertising and targeting tools for B2B audiences (e.g., LinkedIn Campaign Manager) and platform-native analytics.
• Exposure to consumer insights, market research, or business intelligence tools.
• Experience with marketing automation, CRM, or analytics platforms.
• Interest in health, wellness, nutrition, food, beverage, or dietary supplement industries.

• Analytical Thinking
• Project Management
• Digital Marketing
• Social Media & Influencer Marketing
• B2B Audience Targeting
• Communication & Presentation Development
• Attention to Detail
• Cross-Functional Collaboration
• Customer Focus
• Curiosity & Continuous Learning
• AI & Emerging Technology Adoption
• Agility & Comfort Operating in a Start-Up/Disruptor Environment

• Approximately 10-20% travel, primarily for trade shows, customer meetings, and industry events.

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