Marketing Specialist

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Job Title: Marketing Specialist
Location: MO, Midwest United States, USA

Company: Agriculture Future of America
Industry Sector: Agribusiness
Industry Type: Education and Extension
Career Type: Marketing/Branding
Job Type: Full Time
Minimum Years Experience Required: 3

Job Description:
You will * * APPLY DIRECTLY TO AFA'S APPLICATION PAGE * * by clicking Apply To This Position 

  • On the application page: either add your portfolio link in "Website" field or attach and upload your samples with your resume.
Title: Marketing Specialist
Reports to:    Director of Marketing
Location: Kansas City, MO or Remote
Classification: Exempt
Position Summary  
We are seeking a dynamic and creative Marketing Specialist to join our team.  You will exercise some discretionary and independent judgment crucial to enhancing our online presence, managing digital content, and engaging with our community. As an ideal candidate, you should have a passion for agriculture, strong communication skills, and a knack for digital marketing.
Your Primary Functions
  • Website Updates: Regularly update and maintain our website to ensure current information and user-friendly navigation.
  • Email Creation: Design, write, and send engaging email newsletters and campaigns to our subscriber base.
  • Social Engagement: Actively interact with our audience on social media platforms by responding to comments and messages on our behalf.
  • Mobile App Management: Oversee the content and functionality of the AFA mobile app, ensuring it provides value to users.
  • Graphic Design: Create visually appealing graphics for use on the website, social media, and other marketing materials.
  • MagneticAg Support: Provide support for our Magnetic e-newsletter initiatives, including budget, invoicing, and the development of promotional materials.
  • Photo and Video Editing/Sorting: Shoot, edit and organize photos and videos for use in marketing materials and on social media. 
  • AFA Store Management: Manage our online store, including product listings, inventory management, and order fulfillment.
  • Media Relations Support: Monitor and report on media coverage and online mentions of AFA to assess the effectiveness of marketing strategies. Write compelling copy for various marketing materials and press releases to enhance our visibility and public relations efforts. Help in the management of media list and distribution of content. 
  • Excellent written and verbal communication  
  • Solid presentation skills with ability to confidently share plans and tactics 
  • Time management and planning skills, with the ability to meet multiple project deadlines  
  • Demonstrate good attention to detail 
  • Self-directed and the ability to take initiative 
  • Strong proof reading and editing 
  • Ability to work individually as well as part of a team 
Required Education and Experience
  • Bachelor’s degree in Marketing, Communications or related field 
  • Preferred Education and Experience
  • Experienced and skillful in graphic design, creating visuals and editing photos/videos 
  • Excellent working knowledge of social platforms — Facebook, Instagram, LinkedIn, TikTok
  • Experience with Canva, Adobe Creative Suite and Microsoft Office Suite 
  • Involvement in or working knowledge of agriculture and food industry 
Supervisory Responsibility 
  • This position has no direct or indirect supervision of other staff. 
Work Environment 
  • You will operate primarily in a professional office environment. If remote, you will work primarily from home office.
Physical Demands 
  • While performing the duties of this job, and subject to request for reasonable accommodations, you will be required to constantly operate a computer, and other office machinery as needed.
  • You will remain in a stationary position most of the day and exchange information with internal and external constituents regularly.
  • Occasionally, you may need to move or position equipment or supplies weighing up to 5 pounds.  
Position Type/Regular Hours of Work 
  • This is a full-time position, and regular hours of work and days are Monday through Friday, 8:00 a.m. to 5:00 p.m.  This position will be expected to work some evenings and weekends as needed. 
  • Travel is limited and primarily local during the business day, although some out-of-area and overnight travel associated with AFA programs or required training is expected.  
Equal Employment Opportunity 
Agriculture Future of America (AFA) provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, AFA complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 
AFA expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of AFA’s employees to perform their job duties may result in discipline up to and including discharge. 
Visit our website to view our commitment to Diversity, Equity and Inclusion (DEI)
To apply please click on APPLY TO THIS POSITION
Job Post Date: 06/24/24
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