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by Kristine Penning, AgCareers.com Creative Marketing Specialist

28

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& F

ood

C

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AGRICULTURE:

something that means

so much to so very few. Keegan Kautzky,

Director of National Education Programs

for the World Food Prize Foundation,

posed an excellent question at the

2016 AgCareers.com Ag & Food HR

Roundtable: “Agriculture is key to solving

the world’s greatest problems, and it is

not revered as it should be. How do we

change that narrative?”

Those who work in agriculture or

aspire to, know the countless benefits

it produces and the fulfillment it brings.

Because those of us who are employed

by the industry are so passionate about it,

it can be difficult to have an effective

conversation with an individual that

doesn’t understand agriculture without

emotions getting involved. How can we

set the record straight? How can we

encourage others to pursue agriculture

as we have (and we so desperately need

others too as well) when they are

uninterested or misinformed?

Treat this AgCareers.com Ag & Food

Career Guide as your toolkit for being an

Agvocate. Understand why it is

important and beneficial to advocate for

both the agricultural industry and

agricultural careers, how to go about

advocating, and the best resources for

sharing agriculture with others.

WHY AGVOCATE

Have you ever overheard conversations

that made you wonder if more people

today think their food comes from the

grocery store than the farm? Or have you

had someone tell you that your favorite

food is not okay to eat because of the

chemicals or antibiotics they’ve been

“contaminated” with?

“Most of today’s population is at least

three generations removed from the farm,

yet we have seen an influx in interest

in the food we eat,” said Riley Pagett,

Director of Advocacy and Government

Relations for the National FFA

Organization. “We know that when this

Agvocate

B E I N G W I L L I N G T O