AgCareers US

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by Bonnie Johnson, Marketing Associate
Why do organizations care about EVP?
Employers want happy employees.
A strong value proposition helps a
business attract talented employees. An
EVP that is effectively implemented
increases employees’ job fulfillment and
encourages employees to stay.
WHAT TO LOOK FOR
It can be overwhelming. Deciding which
potential employers to explore, which
jobs to apply for, and eventually, what job
offer to accept.
Check out an employer’s job
advertisement, or career website and you
may notice basic benefits including
insurance, paid leave, and
retirement/401k. However, most job
seekers simply expect these to be includ-
ed in a minimum compensation package.
Assessing an employer’s value
proposition necessitates taking your
evaluation beyond the basics. Past the
expected responsibilities, location, salary,
benefits and education/experience
requirements, candidates tell us that a
company’s value proposition is very
important to them. They want a company
to “Tell me why I’d want to work here!”
A DIFFERENT KIND OF
8 Ag & F ood CAreer guide
NOT VICE PRESIDENT, nor Most
Valuable Player, we’re talking about an
alternative VP that you need to consider.
EVP – Employee Value Proposition. You
may be asking, “What’s that mean to
me?” EVP is NOT just another acronym
you’ll use while messaging a friend or
commenting on a social media post. In
fact, unless you end up working in HR,
you may never use it. How can something
that you won’t use be so important?
Evaluating EVP, or an
organization’s Employee Value
Proposition, is an important step in
your job search, offer acceptance, and
satisfaction as an employee. It’s doubtful
a company will clearly state, “This is our
employee value proposition...” Essentially,
in return for your work performance, an
organization’s value proposition answers
the following questions:
• What will the employer offer you?
• Why would you want to work for
their organization?
• What unique programs does
the employer provide?
• How do you feel about the
business’ brand?