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Marketing Specialist - (Denver, CO)

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Job Title: Marketing Specialist - (Denver, CO)
Location: Denver, CO, West United States, USA
Company: Wilbur-Ellis Company
Industry Sector: Agribusiness
Industry Type: Chemical, Pesticide and Fertilizer
Career Type: Specialists
Job Type: Full Time
Minimum Years Experience Required: N/A
Salary: Competitive
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Are you proficient with SharePoint and the full-line of Microsoft Office Suite programs? Do you have a solid working knowledge of the latest versions of Adobe Creative Cloud including Acrobat, Illustrator, InDesign, and Photoshop? Do you have strong copy writing and general business writing skills? Do you have experience with web and online tools, techniques, and strategies including social media? Are you and independent thinker while still possessing the ability to work in a strong team setting? If you said yes to ALL of these questions, we want to hear from YOU!

For nearly a century, Wilbur-Ellis has experienced success and growth in marketing and distributing animal feed ingredients.  Join us and grow your career with Wilbur-Ellis - a strong and profitable industry leader offering competitive compensation, tremendous growth & development opportunities, and a people-first work environment.  Come grow with us!


General Purpose and Scope of Position:

As a member of the Strategic Marketing team, the Marketing Specialist will develop & implement creative campaign plans that enable Wilbur-Ellis to realize its market objectives.  Essential to the role is to work with a collaborative mindset to formulate and deliver communication and market demand strategies. In doing so, having a key focus on demand creation and customer development, willingness to support the team in all aspects of the marketing function when needed and engaging internal & external customers with an insight driven mindset enabling the company to differentiate across brands, services and products.


Key Skills and Abilities Include:

  • Working knowledge and experience of successful and creative marketing communication techniques and strategies
  • Highly proficient with SharePoint and the Microsoft Office Suite
  • Experience in creating and executing strategic marketing and/or product launch plan
  • Working knowledge of the newest version of Adobe Creative Cloud, including but not limited to Acrobat, Illustrator, InDesign, and Photoshop
  • Proficient with copy writing and general business writing, is able to explain complex processes in simple terms
  • Ability to communicate effectively and efficiently
  • Experience with digital marketing and reporting tools (I.e. SEO, Google Analytics, PPC Campaigns, etc.)
  • Must be able to work independently and report progress to the team. Many projects will require independent thinking and working directly with field staff
  • Must be able to take campaign plans & projects beyond what is asked, discuss follow-up projects with staff, and think outside the box
  • Demonstrate success in challenging status quo and implementing creative thinking and ideas
  • Ability to think strategically or with strategic vision in mind when developing campaign plans
  • Proven ability to influence without authority
  • Ability to drive results with a collaborative mindset


Key Personal Attributes Include:

  • Excellent written and verbal communication skills
  • Passion for design and improving existing pieces with appropriate solutions to complex communication problems
  • Proven track record of being detail-oriented, self-motivated, managing a high volume of varied work, and ability to meet deadlines
  • Ability to prioritize, multi-task and fully manage assigned projects
  • Solid ability to exercise good judgement in writing and editing written communication
  • Comfort in effectively working within a dynamic team of creative personalities
  • Outgoing and willing to engage with fellow employees and sales staff to seek out projects to bring to the team for consideration


Specific Responsibilities and Key Deliverables Include:


Marketing Campaign Plans

  • Responsible for designing, creating, and delivering marketing campaigns/go to market plans to support the growth and expansion of company products and services and launch strategic products
  • Works with internal teams, customers, publications, and external vendors to implement & execute marketing campaign plans including media agencies from start to finish, on schedule and on budget
  • Fully supports internal segment teams for national, regional, and local marketing efforts
  • Works directly with Product Managers, R&D team, and Regulatory team to ensure proper content and technical language is always being used
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Develop and analyze market research and sales data that support and directs the development of robust campaign plans


 Strategic Marketing Support

  • Acts as a continuous source of creative ideas and solutions to help the Wilbur-Ellis Agribusiness Division grow
  • Relies on experience and judgment to plan and accomplish goals for campaign plans and support teams
  • Collaborates with Strategic Marketing Team to enhance brand strategies and messages within the Agribusiness branding guidelines
  • Continuous collaboration with Strategic Marketing Team on overall design and direction for Wilbur-Ellis segments and Agribusiness
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Develop and manage a marketing budget that drives and supports the campaign plan as part of the marketing team


Administrative Support

  • Takes calls from field and product teams for campaign plan/project initiation
  • Must be able to organize and prioritize projects accordingly, ask questions, add projects to log and sees them through from start to finish
  • Reports to team on project coordination
  • Other duties as assigned


 Compensation and Benefits:

  • Competitive salary (to be determined based on experience and other factors)
  • Comprehensive company benefits


Job Code: MARKE03425

To apply please click on APPLY TO THIS POSITION
Job Post Date: 06/19/19
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