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Category Manager


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Job Title: Category Manager
Location: Bangkok, Thailand
Company: Corteva
Industry Sector: Agribusiness
Industry Type: Chemical, Pesticide and Fertilizer
Career Type: Marketing/Branding
Job Type: Full Time
Minimum Years Experience Required: N/A
Salary: 0
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Description


  • Drives profitable pricing strategy for the overallportfolio of Ag Division. Set and delivershort & long term product strategy profit goals.
  • Serves as central point of contact withglobal/regional/sub-regional marketing in his/her assigned category.  For new launch products, working closely withRAS, monitors registration timelines to ensure timely launch execution
  • Develops crop, molecule, marketing,brand plans and venture launch plans for the category through well thought ofsegmentation, targeting and positioning process
  • Identifies and assessesmarket opportunity for AMP. Understandthe market needs by using the best practice Market analysis tools.
  • Develops valueproposition and messages for new products based on value assessment resultsfrom LPTs and LPDs conducted by New commercialization (NC) Team
  • Supports in theformulation of DG plans and works closely with both DG Team and Sales Team toensure flawless execution of campaigns n target markets segments
  • Works closelywith marketing communications and digital services team to design and implementproduct communications and digital marketing initiatives and campaigns..
  • Monitorsexecution effectiveness of DG campaigns with the help of DG effectiveness team
  • Develops customerprograms to drive loyalty and support sales planning team execute the same.
  • Communicate andget buy-in to product strategy within the country
  • Agree final salesand expense plan for portfolio within country. Produces task based P&A, Demoand MR budget plan
  • Give leadershipand direction to the PCT, setting the agenda and driving it forward
  • Identify gaps,build new biz cases and updates existing Biz cases within project guidelines.            
  • Responsible forinventory strategy (WFC/SS) within the portfolio and matching Region inventorygoals with GPL global inventory goals

Qualifications


  • Marketing professional with relevant experience 
  • Degree or appropriate professional qualification, with at least 8 years experience in sales and marketing management, preferably including at least 2 years as a marketing manager. Ability to guide and develop the team in strategic business planning.
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Job Post Date: 04/14/19
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