Job Title:Category Manager Location:Bangkok, Thailand Company:Corteva Industry Sector:Agribusiness Industry Type:Chemical, Pesticide and Fertilizer Career Type:Marketing/Branding Job Type:Full Time Minimum Years Experience Required:N/A Salary:0
Drives profitable pricing strategy for the overallportfolio of Ag Division. Set and delivershort & long term product strategy profit goals.
Serves as central point of contact withglobal/regional/sub-regional marketing in his/her assigned category. For new launch products, working closely withRAS, monitors registration timelines to ensure timely launch execution
Develops crop, molecule, marketing,brand plans and venture launch plans for the category through well thought ofsegmentation, targeting and positioning process
Identifies and assessesmarket opportunity for AMP. Understandthe market needs by using the best practice Market analysis tools.
Develops valueproposition and messages for new products based on value assessment resultsfrom LPTs and LPDs conducted by New commercialization (NC) Team
Supports in theformulation of DG plans and works closely with both DG Team and Sales Team toensure flawless execution of campaigns n target markets segments
Works closelywith marketing communications and digital services team to design and implementproduct communications and digital marketing initiatives and campaigns..
Monitorsexecution effectiveness of DG campaigns with the help of DG effectiveness team
Develops customerprograms to drive loyalty and support sales planning team execute the same.
Communicate andget buy-in to product strategy within the country
Agree final salesand expense plan for portfolio within country. Produces task based P&A, Demoand MR budget plan
Give leadershipand direction to the PCT, setting the agenda and driving it forward
Identify gaps,build new biz cases and updates existing Biz cases within project guidelines.
Responsible forinventory strategy (WFC/SS) within the portfolio and matching Region inventorygoals with GPL global inventory goals
Marketing professional with relevant experience
Degree or appropriate professional qualification, with at least 8 years experience in sales and marketing management, preferably including at least 2 years as a marketing manager. Ability to guide and develop the team in strategic business planning.
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