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Bayer Animal Health Digital Marketing Specialist

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Job Title: Bayer Animal Health Digital Marketing Specialist
Location: Shawnee, KS, Mid-West United States, USA
Company: Bayer CropScience
Industry Sector: Agribusiness
Industry Type: Animal Health
Career Type: Marketing/Branding
Job Type: Full Time
Minimum Years Experience Required: N/A
Salary: Competitive
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Apply to this position

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Bayer Animal Health Digital Marketing Specialist


The primary responsibilities of this role, Bayer Animal Health Digital Marketing Specialist are to:

  • Project Management: Manage the digital project intake form process and database.Ensure all incoming projects are recorded, reviewed and understood, missing information/assets are requested and added as needed. Lead weekly meetings with IT and digital team to review status of entire list;

  • Website Administration Support: DMS is critical to helping maintain BAH CAP and CAP PHARMA digital websites including content, SEO tagging and metadata, new project/campaign requests, and other items as assigned. Audits pages for accuracy, inconsistencies, broken links, and outdated content. Conducts User Acceptance Testing (UAT). Potential to work in the content management system environment;

  • Creative Reviews: Owns responsibility to gain LMR approval for all unbranded content that goes live on Bayer Animal Health Companion Animal Products and CAP PHARMA websites. Assists in reviewing and editing articles to ensure they are compliant.Provide guidance regarding LMR process to streamline approvals;

  • Online Offers and Vendor Management: Is responsible for all steps required in adding and removing coupons on Petbasics. Is the Bayer point person communicating and coordinating with RevTrax (vendor) and IT to manage the testing and implementation.

  • In partnership with Digital Marketing Management, both for North America region and Global, helps concept, plan and execute digital marketing tactical plans to support planned growth of customer base, digital traffic, and conversation rate. May include collaborating with external partnership marketing teams;

  • Digital Asset Management site: Owns the administration of the eDAM system and uploads unbranded content/assets.


Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

  • Bachelors degree preferred;

  • Five years of experience - inclusive of brand/customer; website/digital marketing; and working within a regulated products environment. Working with LMR is preferred;

  • Can influence action/decision from others within a team/department, both internal and external, such as agency/partners;

  • Candidate would have had relevant experiences/achievements to properly reflect and relate application of the following competencies to a capable level;

  • Core Competencies:
    • Manage Complexity - The ability to perform well and thrive in a fluid environment as it pertains to projects, priorities and time lines. The ability to manage multiple projects/responsibilities and make sound judgements;

    • Work collaboratively - By building relationships and working with others to achieve shared business and project goals. Ability to develop internal and external client relationships/trust;

    • Plan and align - Has strong organizational skills and is detail oriented to be able to meet objectives/commitments aligned with organizational and digital team goals; has the ability to prioritize work in a fast-paced and deadline-oriented environment;

    • Customer focused - To build strong relationships and deliver consumer-centric solutions;

  • Technical Competencies:
    • Strong, proven project management;

    • High degree of proficiency with MS Office Suite / Outlook;

    • Has demonstrated the willingness and interest in being a self-learner.


Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.


Animal Health
Reference Code:

Contact Us + 1 888-473-1001, option #5

Job Post Date: 01/06/19
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